Who Makes Walmart Brand Toilet Paper And Is It Worth Buying?

A promise of savings is central to Walmart's success, with its Great Value brand cementing the retailer as America's top grocery chain. Still, as with many private labels, for each product offering a "great value," there's another that buyers should avoid at all costs, no matter how low. Walmart is certainly a store that will save you money on toilet paper, for instance, but that may not mean all toilet paper varieties under the Great Value name are worth buying. The good news is that there are some that beat the competition and are worth considering over more popular brand names.

Walmart, which is also the company behind Member's Mark toilet paper at Sam's Club, supplies Great Value products via various manufacturers. Many are even behind well-known name brands. For example, Sara Lee makes various Great Value bakery products. Meanwhile, several store brand cereals come from Kellogg's and General Mills. The only notable difference, oftentimes, is the label. The streamlined supply system cuts the middlemen to reduce costs, allowing savings Walmart can pass on to shoppers. While a Charmin Ultra Soft 12-pack costs 55.7 cents per 100 sheets, Great Value Soft & Strong Premium Bath Tissue only runs 21.9 cents per 100 sheets. Who wouldn't want to save over 50%?

And that low price doesn't come at the cost of quality. Good Housekeeping ranked Great Value Soft & Strong as the Best Value among tested toilet papers, highlighting its fast dissolvability, softness, and thick construction. Consumers echo that sentiment, giving it a 4.4-star rating from over 28,000 reviews on Walmart's website. As one buyer described, "This is definitely comparable to any premium brand name paper, soft and strong."

Soft & Strong is among the most popular Great Value toilet paper varieties. And the price for the quality is tough to beat! Sure, you can get Great Value 1,000 Sheets per Roll Toilet Paper for much less at only 7.7 cents per 100 sheets. The septic-safe style earns surprising praise for its softness and strength, garnering 4.5 stars. But many acknowledge issues with the thickness. One three-star review explains, "This is only one ply and so thin that you have to use so much you might as well buy better toilet paper."

What is that better toilet paper? Going up in price, we get into Walmart's top-rated option, Great Value Ultra Strong Bath Tissue. At 43 cents per 100 sheets in a 12-pack size, it's almost double the price of the Soft & Strong option yet cheaper than Charmin Ultra Strong, its closest name brand competitor.

Boasting a 4.7-star rating, Ultra Strong gets rave reviews for its thickness, strength, and softness. One five-star reviewer described the benefits, emphatically stating, "Non irritating, super soft and cleans just as good! No scent and a roll goes just as far as the leading brand!". A NYTimes Wirecutter review even gave it an honorable mention, noting it as a worthy choice for budget-conscious shoppers. While more expensive toilet paper is worth the splurge in many cases, Walmart brand toilet paper is at least worth a try if you're looking to save on your monthly grocery bill.