5 Instagram-Worthy Wallpaper Brands We're Loving (And Which Are Most Affordable)

Wallpaper is having a major moment. As the maximalism trend continues growing in 2025, expect to see murals, textures, and bold prints take over from the staid wall art that became ubiquitous during the shiplap era. There are several innovative ways to use wallpaper in any room, from hiding a cheerful pop of color inside your dresser drawers to covering your ceiling to make a big statement. We owe the invention of wallpaper to the Qin dynasty, who started pasting rice paper on their walls more than 1,000 years ago. In the centuries that followed, technological advances in wallpaper production allowed for block printing, flocking, and eventually, machine printing. Today, continued manufacturing improvements driven by a $1.8 billion market demand have led to pre-pasted, peel-and-stick, eco-friendly, stain-resistant, and many other types of wallpaper. Along with deciding where and how you'll want to hang it, there are also countless design choices available. To help you narrow down your selection, we've rounded up five affordable and Instagram-worthy wallpaper brands we're loving.

It's more expensive to wallpaper a room than to paint one. Along with picking a design you love, there are other things to consider before you commit. Walls will need to be smooth and should be thoroughly cleaned to remove grease or dirt that can make your wallpaper less likely to bond. You'll also need to carefully measure, both to make sure you order enough rolls of wallpaper and so you can match complex patterns at the seams and in corners.

Started as a simple stationary company, Rifle Paper Co. has grown into a popular home decor brand thanks to founder Anna Bond's unique hand-painted artwork and color palettes. Along with her husband, Nathan, Bond has created a wallpaper collection that features their popular florals, illustrated patterns, and murals. After finding success with their designs on everything from calendars to party supplies, the Bonds decided to partner with York Wallcoverings to manufacture a collection in 2020. The oldest wallpaper manufacturer in the country, York has been operating from the same factory in Susquehanna Valley for over 100 years. The company has five different printing presses, one of which uses a heritage technique that results in the look and feel of hand-painted wallpaper.

That texture is just one of the benefits you'll get from opting for Rifle Paper Co. wallpapers. Their bestselling Garden Party, Bramble Fields, and Pineapple Damask patterns are all perfect examples of the brand's willingness to go bold. "People want color from us," Bond said in a recent Washington Post interview. Along with using classic hues of linen and navy, she incorporates brighter colors like rose, mint, and black into fun designs like peacocks perching on branches and animals roaming through stylized forests. Many of the Rifle Paper Co. wallpaper designs also include metallic gold details.

The company's traditional unpasted rolls start at $120 each and require a paste like Zinsser Clear SureGrip Heavy Duty Strippable Wallcovering Adhesive. Some designs are also available in peel-and-stick rolls that start at $70 each.

You probably already know Anthropologie as the perfect place to pick out an inspired gift for the friend who has everything. While the brand has grown into a robust online marketplace and immersive retail chain filled with a huge selection of apparel, accessories, and decor items, it came from humble beginnings. The first standalone Anthropologie opened in a refurbished automobile shop. "When we first started, we said, let's not do things the normal way," the company's first ever art director and current senior creative director Carolyn Keer said on the Anthropologie blog. To accomplish this, the company collaborates with a wide range of artisans, from woodworkers and painters to fiber artists and graphic designers, who put an individual twist on every item Anthropologie sells.

The company addressed the reemerging wallpaper trend with an enormous collection that can help you create a quiet backdrop, statement walls, or both. Anthropologie carries well-known wallpaper brands like Farrow & Ball, House of Hackney, and Morris & Co., which are costlier options that can run close to $400 per roll. Costing significantly less, Sugar Quay's botanical murals, stripes from Work + Sea, and florals from GP & J Baker are also among Anthropologie's bestsellers. You can also get an Instagram-worthy look with less expensive wallpaper options. From an abstract floral pattern by painter Jen Garrido to a barking mad black and white toile design from Rachel Antonoff, there are some eye-catching wallpaper options at Anthropologie that start under $100.

Unexpected wallpapering is a trendy way to give your home personality, and Spoonflower has over 10,000 beautiful, quirky, and even some downright strange wallpaper options to choose from. Unlike other wallpaper retailers on our list, Spoonflower prints each design on-demand. After making your selection, you'll select a wallpaper type: peel-and-stick, pre-pasted, non-pasted, vinyl, or grasscloth. Two metallic options are also available. Next, you'll pick the length and number of rolls you need for your project. After you order, the company will use water-based pigment inks and dyes to create your wallpaper. Each product is created by an independent artist who receives a royalty from Spoonflower every time their design is ordered, so in addition to updating your space you can feel good about giving back to DIYers, designers, and makers.

Vintage-inspired wallpapers are currently among the company's bestsellers, from the Elegant Art Deco black and pink design with bats and flowers to the creamy off-white Art Nouveau Cranes design featuring a graceful feathered repeat. But no matter which design you choose, the price varies depending on which size and type of wallpaper you select. Each roll is 2 feet wide. If you choose peel-and-stick or pre-pasted rolls, you can specify lengths of 3, 6, 9, or 12 feet depending on how much wallpaper you need. A 12 foot roll of peel-and-stick wallpaper is typically around $130, while vinyl, non-pasted, metallic, and grasscloth options come in 27 foot rolls that cost between $200 and $500 each.

Remember that little lesson on the history of wallpaper? Cole & Son helped popularize traditional woodblock printed wallpaper after the company was founded in London in 1875. By the 1900s, it was offering flocked options that imitated cut velvets from Holland. 48 years later, Cole & Son opened one of the first screen printing studios in England, and just a few years after that, it was issued a royal warrant to provide wallpaper to the late Queen Elizabeth II. The company went on to collaborate with iconic fashion brands including Vivienne Westwood and Gucci. Today, Cole & Son manufacturers some of the most beautiful wallpapers in the world.

While their most expensive textured silk option, Protea Garden, costs thousands of dollars, you don't need to pay a king's ransom for the company's more affordable options. Cole & Son sells Broderie ribbon and Zellige tile inspired wallpaper borders in colors like China blue, olive, and dove that start at $61 for a 33 foot roll. The company also offers a wide variety of stripes, tweed and woodgrain patterns, and playful butterfly and palm leaf designs for under $175 per roll.

Although Cole & Son's more costly silk, grasscloth, and flocked wallpapers shouldn't be exposed to any moisture, their more affordable non-woven options can be wiped with a damp sponge when cleaning is required. You can hang their wallpapers yourself, but make sure to research the patterns before ordering and installing to understand how each design joins together.

Founded in 2006 by a master wallpaper installer, Merenda Wallpaper offers a variety of nature-inspired designs you've probably seen on your Instagram feed. From prints that look straight out of a conservatory, like Banana Palm Dream and Hydrangea Garden, to prismatic dream-state designs like Suncatcher and Aurora, founder Sarah Merenda uses photography, illustration, and painting techniques to create wallpapers that work as well in a tiny closet as they do on a giant statement wall. For something more industrial, look to NYC Manhole, a pattern created from Merenda's rubbings on manhole covers made by foundries in the city that never sleeps. Hand-drawn designs like Snake Party and Ikuchi, which is based on Japanese sea monsters, are perfect if you're into a creepy-cool aesthetic.

Because the company digitally prints its designs in-house, Merenda's wall coverings are available by the yard on a continuous bolt or in panels of various sizes. Focused on providing an eco-friendly product, both their smooth and embossed unpasted papers are made of non-woven fibers and wood pulp, making them PVC-free and low VOC emitting. Merenda also offers paper weave grasscloth, mold and mildew resistant pre-pasted paper, and PVC-free metallic wallpaper. Their pricing starts at $97 per yard.

If you're still wondering how to choose the right wallpaper for your space, remember that most companies are happy to send you samples so you can get a sense of what a pattern or print will look like in your home.