Costco Carries A Brand Of Bath Towels That Stands Out From The Rest

The quest for the perfect bath towel often leads to a tough choice: comfort or affordability? But Costco's Purely Indulgent Egyptian Cotton towels have gone viral, with reviewers who claim you can finally have both. A glowing video from TikTok's @costcobuys captures what most reviewers say about the Purely Indulgent towel brand: "Bath towels at Costco are an AMAZING deal! They're 30” x 58”, 100% cotton, machine washable, and come in assorted colors! Best of all, they're just $6.99 each!"

A mainstay for luxury home goods at a store-brand price, deals like this often make a Costco membership worth the cost. Between the low price and generous size, it sounds worth driving over right now to pick up these towels. But before you get your car started, let's go over what makes them stand out and whether they're the right buy for you. Beyond the value, what can you expect from Purely Indulgent bath towels?

Purely Indulgent bath towels are made with HygroCotton technology, which helps them retain their softness and absorbency over time. In terms of material thickness, reviewers are split. According to Costco reviews, some consider Purely Indulgent to be "thick, thirsty," while others note they are "much thinner, not [as] absorbent" as Costco's online-only (and more expensive) Charisma bath towels. Because towel softness can be so subjective, it's worth trying the Purely Indulgent towels out in person instead of buying them online.

HygroCotton yarn has a hollow core that is said to help it become more absorbent and softer with frequent washes instead of losing those qualities. As one Reddit user notes, "These [Costco bath towels] have been washed many, many times, and they've held up beautifully." Reviewers seem overall satisfied with this feature. A five-star review exclaims, "These towels get SOFTER and MORE ABSORBENT with each laundering! It's amazing and purely indulgent. That's when I opted to dry them on the CLOTHESLINE (yes! no dryer, less energy, more savings, all-natural), and they were as soft and fluffy as I'd expect them to be had I tumble-dried them."

That being said, the towels tend to shed over their first few washes. This is a point of frustration for several reviewers, though it does seem to lessen over time. One reviewer suggests, "Check your dryer often when drying them, as mass quantities of lint will collect and overfill your lint trap."

So, is it worth the buy? Every home is different, but when it comes to items you'll use daily, like bath towels, it's nice to bring a little luxury to your daily routine. As usual for Costco's home goods, the quality here holds up. Overall, reviewers concur with their quality. Currently, their review page stands at 4.3 out of 5 stars. If you're looking for something that will stay soft and cozy for a long time, Purely Indulgent towels are a great choice.