Property Brothers' Drew Scott Shares Why Your Home Listing Is A Double-Edged Sword

Listing your home can be stressful, and the pressure to impress can be overwhelming. The point of listing your home is to get people interested in buying, so you immediately want to show off all the best features of your space, making it seem like a must-have property. But we all know that every house has its quirks, which you may be tempted to hide in your listing. It's kind of like an online dating profile, where you want to put your best self forward to attract people, but you don't want to set expectations so high that you can't live up to them.

This is where we all wish one of the Property Brothers could step in with some helpful advice. With years of real estate experience, Drew Scott is a trusted source for navigating the tricky decisions that come with listing your home. Whether you're figuring out how to present your property or staging it with the items the Property Brothers think every house should have, he's offered plenty of valuable tips for real estate success over the years. Crafting the perfect listing requires the right balance of showing what makes your home special without overselling its potential. That's why Drew Scott says your home listing can be a double-edged sword — if it looks too good to be true, it builds expectations you can't meet and can quickly backfire.

When it comes to listing your home, Drew Scott urges one thing above all else — honesty. In a video on the "Drew & Jonathan" YouTube page, he explained this pro tip, saying, "When selling your house, the listing is meant to paint this beautiful picture and help buyers picture themselves living in your home. But it can be a double-edged sword if you paint too good of a picture, and then buyers go to see your house and they're let down that they don't see the features they're expecting to see. That's not gonna help you sell for top dollar." (via "Drew & Jonathan" on Youtube).

If you're scrambling to figure out everything you need to know about preparing to sell your house, take Drew Scott's key advice and make honesty a top priority. This doesn't mean your listing shouldn't look its best, so be sure to make use of tips for taking the perfect listing photos to sell your home, but don't go overboard and Photoshop a built-in jacuzzi into every bathroom. From the photos to the descriptions, it's important that your listing accurately reflects your home's true condition. Drew Scott believes that this honesty will lead to a successful sale — and with years of experience, he has the track record to prove it.