The Bad News About IKEA's Gray Toilet Paper

The KNÖSEN toilet paper, which costs $5 for four rolls, is one of the more peculiar items sold by IKEA. It comes in a light gray color and is, interestingly, the only toilet paper available to purchase from IKEA in the United States. Although the unexpected shade of this product may seem odd, it could be useful for anyone with a bathroom color scheme that works well with gray tones. Furthermore, colored toilet paper is not new. In fact, it first became popular in the '50s and eventually faded out of style until the recent black toilet paper trend. If you are interested in buying IKEA's gray toilet paper to try this trend out for yourself, you should know that customer reviews reveal it comes with quite a few problems, including feeling rough and possibly clogging toilets. It also may be discontinued on IKEA's website soon.

Not all of the customer reviews are negative, though. In fact, the product still has an almost 4-star rating overall, with many appreciating the unique look and saying that it can be a good decor option. However, many of the positive reviews still warn that the toilet paper is rough. These complaints might just be enough to deter you from purchasing the product altogether. The non-traditional color and floral printed design make this toilet paper visually appealing, but those who prioritize functionality will likely prefer a more reliable option. Let's dive deeper into the bad news about IKEA's gray toilet paper.

Customers seemingly were not afraid to share their honest thoughts on the product page for the IKEA KNÖSEN toilet paper. "I would give 0 stars if I could," one user wrote in a 1-star review. "It's like wiping with cardboard or a leaf, ideal if you want to feel like you're camping every time you use this toilet paper." Later on, the customer claimed that you must use more of this toilet paper than you normally would, which may cause your toilet to keep clogging.

This actually caught the attention of IKEA's customer service team. They revealed that they would relay the information to sales leaders for "design improvements," so the company might be solving the problems associated with this toilet paper. A recurring complaint throughout the customer reviews is that the product is rough and uncomfortable, so this may be an area that they tackle for improvement. 

Those who are still interested in this product should know that it is labeled as "last chance to buy" on the IKEA website at the time of writing. If you miss out on purchasing this product or would prefer to try out colored toilet paper with better reviews, you might want to consider the Renova toilet paper sold on Amazon. These rolls come in black, fuchsia, blue, orange, and rosa (light pink) color options — but keep in mind that some say these rolls feel rough as well.