Whatever Happened To DynoSafe Delivery Box After Shark Tank Season 12?
ABC's "Shark Tank" is thrilling to watch as wealthy investors pick apart contestants' businesses and decide which ones are worth their investments. As Rebecca Romanucci walked in with her husband Eric to pitch her business DynoSafe Delivery Box in Season 12, Episode 19, she was beyond nervous. She stumbled through the presentation, but only with the investors' patience, grace, and encouragement. She explained that DynoSafe is a patented smart lockbox for your porch that is temperature controlled through a handy app to keep one's home deliveries safe until retrieved, which helps avoid spoiling of sensitive items like groceries and medications. Looking to work with retailers, Rebecca said that delivery personnel would receive a one-time random code to drop off items in the DynoSafe. The recipient would also be notified once the items were secured in the box.
Rebecca told the Sharks that her inspiration for the company arose when one of her clients from the MediSpa that she owned did not receive their delivery after it had been shipped out, costing her business money and her client valuable time. DynoSafe appeared on "Shark Tank" after three years of work and with $500,000 of personal money invested but with only three homes having tested the product. They sought a $150,000 investment with 15% equity, and while three Sharks passed on the offer, the couple did receive interest from Robert Herjavec and Kevin O'Leary.
The Romanuccis take a deal
The pitch to the "Shark Tank" investors began with Rebecca Romanucci explaining why there's a market for DynoSafe. "People are ordering home delivery for everything now. Clothing, electronics, and more importantly, food, medication, and other perishable items," she said. "But how do we keep them safe, secure, and fresh until someone can get them?" The solution is DynoSafe, which Rebecca described as the "patented, smart home, temperature-controlled safe that secures to the porch and is essential for contactless delivery." While Rebecca stated she had contacted retailers about a subscription model, nothing was licensed. However, her patent made DynoSafe desirable for some investors, as she pointed out, "My patent protects having the ability to do one-click unlock and adjust the temperature inside the thermostat."
Still, three investors turned down the investment, with Mark Cuban saying that the one-time code feature would become outdated fast. Daymond John also passed on it, stating that there would be challenges with working with retailers. Lori Greiner expressed uncertainty about the steps needed to move the business forward. Robert Herjavec offered the couple $150,000 with 51% equity, which Kevin O'Leary beat out by offering 40%. Herjavec then presented a new offer of $150,000 and 25% equity under the stipulation that they would create a board of directors where Herjavec was given more control than the Romanuccis. Without much hesitation, the couple accepted Herjavec's deal.
Shark Tank aftermath
After the season 12 finale of "Shark Tank," DynoSafe Delivery Box never officially closed its deal with Robert Herjavec. In an interview with Hugh Meyer on "Money Talks" in May 2021, Rebecca Romanucci revealed the reason why. At the time of the interview, she owned 96% of her business and wasn't looking to give up as much of it as she was asked to do on "Shark Tank." "I'm gonna stop, and I'm gonna find the right partner," she said.
Rebecca Romanucci also explained another side of her inspiration for DynoSafe during the interview with Hugh Meyer. After her husband Eric served in war zones seven times, she saw how the soldiers and their families struggled. "I noticed my husband with a little PTSD kind of episodes as well, so I very early on started thinking, there has to be a solution, some way that these soldiers can be independent and self-reliant and still receive things that they need — groceries, medication, that kind of thing — without going to the store, because that's such a difficulty with PTSD."
Is DynoSafe still in business today?
Although DynoSafe's website is still up and running, no products have yet been released, and there has still been no word on the price per unit for consumers. Still, customers can join a waitlist on the website, which asks a series of questions about how one plans to utilize DynoSafe for their household. Retailers can also contact the company to set up a possible subscription model with DynoSafe. The company remains private regarding their progress, with their social media platforms posting almost no content since April 2021. There also hasn't been any updates on when/if DynoSafe delivery boxes will be for sale in the future.
In February 2021, Rebecca explained some of the business' standings to Newegg Logistics. "At face level, technical integration is not a barrier for utilizing DynoSafe. DynoSafe can be functionally utilized by all major logistics/fulfillment companies without the need to directly integrate," she said. She also explained that they were "in the final steps of software completion and ... in discussion with manufacturers and distributors regarding licensing opportunities."
DynoSafe and its founders today
While it's hard to know precisely where DynoSafe Delivery Box and the founders are today due to how quiet they have been in recent years, their website still gives us insight into the company's standing. Rebecca Romanucci is listed as the Founder and CEO, also advocating for veterans and being a certified nurse. The website notes that she holds patents for DynoSafe and AI interaction with robotic and electronic delivery devices like drones and vehicles. Eric's bio shows that he is a Colonel in the U.S. Army Reserves and a certified colorectal surgeon.
The DynoSafe team has also grown, including Stephanie Sims, who serves the company with her experience as an investor and entrepreneur. Philippe Vaney brings in his expertise on growing revenue and profit, and Scott Degraeve is listed as DynoSafe's strategist and e-grocery expert. As of 2023, the most active social media accounts for DynoSafe and its founders are the LinkedIn pages DynoSafe Shark Tank Winner and Rebecca Romanucci.