Beverly Nguyen's NYC Homewares Pop-Up Highlights Asian Heritage

Beverly's, the in-demand housewares pop-up shop conceived by stylist Beverly Nguyen, has moved into one of the nation's most esteemed retailers, Nordstrom. Nguyen's hand-selected collection of kitchenware and housewares in the NYC flagship comes on the heels of two previous pop-up operations over the past several years. Nguyen originally set up business in 2021 on the Lower East Side behind the red lacquer facade storefront at the edge of Chinatown, selling a variety of kitchen implements, glassware, and textiles. The successful storefront later prompted a move to one of NYC's most coveted addresses, Rockefeller Center, in 2021, which quickly went on to become a popular shopping destination for finely crafted, useful kitchenware with a touch of Asian flavor and modern, nostalgia-driven design.

Nugyen's goal, according to an interview with Vogue, was to create a welcoming and accessible space with beautiful house and kitchen wares that spoke to supporting small businesses and brought back memories of her mother's kitchen growing up. The result in Beverly's carefully curated offerings is just that in the new location, offering an attractively displayed selection of signature cooking oils, chef's tools, chopsticks, and cutlery.

Nguyen's vision for the Beverly brand is a testament to her Vietnamese heritage. Not only does she seek to offer the sort of goods that remind her of her parent's kitchen, but also to showcase and support small business sellers in the Chinatown community and abroad. Nguyen sourced many of the goods that populated her store from Chinatown purveyors and small businesses located all over the country, including glassware and ceramics collaborations with Superflower Studio and Fefo Studio (via Architectural Digest). Beverly's pop-ups also stocked textiles and linens from Nguyen's parents' clothing manufacturing company based in California.

Nguyen had the honor of being the first Asian-American woman owner of a storefront at the coveted Rockefeller Center address, which she says is the result of a long family history of entrepreneurship, including her parents' clothing company and a grandmother who owned a hardware store in Vietnam during the 1960s.

After two years of pop-ups, Nguyen has a "permalance" spot in Nordstrom's vast housewares section for the immediate future (via Cultured). While Nguyen's corner of Nordstrom offers a slimmer selection of goods than her previous pop-ups, which included everything from finely crafted pepper mills and stylish tea towels to basics like cast iron pans and spatulas, the offerings remain stylish and well-curated, with a similar aesthetic. Nguyen once described the selection as "humble" and driven by a desire to connect with people with food, nourishment, and the tools we use to make it (via Architectural Digest).

Many items included are part of a carefully curated collection with recommendations by other designers and chefs. Like the earlier pop-ups, Nguyen's corner of Nordstrom is a must to check out in NYC. The latest offerings to look out for are Beverly's signature olive oil blend and a cutlery collaboration with Material Goods.